Strait, a Cheektowaga native, will be researching, creating and implementing advertising and marketing campaigns for a wide range of clients. Her advertising projects will handle promotional outreach by social media, newspaper, magazine, brochures, video, and web design. In addition, within the public relations realm, Strait will be working on communication tactics and news releases. Strait will also be involved with the entire advertising process from pitch to project outcome and analysis.
At SUNY Oswego, Strait was a social media coordinator for the on campus television station, WTOP-10. As a social media coordinator, she managed social network strategies and campaigns to expand the station’s media outreach. She also monitored social networks and interacted with viewers and prospects on Twitter, Facebook, and Instagram. Through digital marketing, she created blog posts, conducted marketing research and interpreted social media analytics. Strait is currently a member of Public Relations Student Society of America (PRSSA). As a member, she attends conferences and networking events with others from the communications community.
Before joining Chirello Advertising, Strait worked as an event manager assistant in her hometown at the Buffalo Outer Harbor. The Buffalo Outer Harbor is an up-and-coming venue for events on Lake Erie’s waterfront. Some of the events Strait participated in were the Buffalo Irish festival, National Beer Mile, Blacklight Run, BNBA Brewers Festival, Italian Heritage Festival, and many others. As an assistant, she worked closely with event coordinators on planning and execution.
Located in Fulton, Chirello Advertising offers full service advertising, public relations, and marketing expertise to a variety of industrial, professional, institutional and retail clients throughout Central New York. The agency, working with in-house staff and outside associates, specializes in PR planning, digital marketing and design, social media and web videos, website development, the production and streaming of video, print and social media advertising, and proficient market research. With business ally C-3 Statistical Solutions, a national research organization, the agency provides situation analysis, customer feedback, and custom research. Chirello can be contacted at (315) 592-9778, [email protected], www.chirello.com, Facebook, LinkedIn and AdHub.com.